Football Association mascot

FIFAA has been a major sponsor of the Estonian Football Association since 2014. This period includes many interesting projects, and one of the most exciting and extensive projects is the creation of the EFL mascot. Inspired by the Kalevipoeg epic, the hedgehog – the main character's wise advisor – has been chosen as the team mascot.

Producing mascots is not FIFAA's daily business, but since challenges keep us sharp, we took the bull by the horns. Or rather, the hedgehog by the thorn. First, the abstract hedgehog logo design had to be derived into a mascot that would be recognizable, yet allow for free movement, carry the team's symbols, and make the younger generation "cute".

The biggest challenge in creating the mascot was the mascot's head, which proved too heavy for the wearer in the first models. During the process, spines were sometimes added to the hedgehog and sometimes removed. In addition, so that the wearer of the mascot could see the surroundings without interference, the mascot's eyes were made larger. The suitability of the material and its processing options also played a very important role in ensuring the long-term durability of the product. The entire process took 4-6 months.